human information processing

"Dr. Sanjay Gupta offers insights from top scientists all over the world, whose cutting-edge research can help you heighten and protect brain function and maintain cognitive health at any age. "--.

Examines the limitations of human memory and mental capacities in the twenty-first-century technology driven society; and discusses how to find a balance between everyday demands and mental limitations of working human memory.

Presents a theory of thinking styles, discussing their principles and development, and argues that achievement occurs when personal and institutional thinking styles are compatible, and failure is often due to a conflict of thinking styles rather than a lack of intelligence.

Draws on the latest research into the workings of the human brain to explain why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand being advertised.

Explains visual intelligence and discusses how people gain their perceptions, how the loss of those perceptions can affect someone's life, how visual intelligence is used in the media, and other related topics.

Explains the functions of the brain and nervous system, and how sensory experiences and information are processed.