Profiles nineteenth- and twentieth-century clothing designers Charles Worth, Levi Strauss, Coco Chanel, Christian Dior, Mary Quant, Ralph Lauren, and Vera Wang, describing their lives, careers, and influences on fashion.
Profiles seven real estate developers, including John Nicholson, John Jacob Astor, William Levitt, Del Webb, Walt Disney, Paul Reichmann, and the Ghermezian brothers.
Profiles ten entrepreneurs who started fast food businesses, including the founders of Harvey House, White Castle, Dairy Queen, McDonald's, Kentucky Fried Chicken, Domino's Pizza, and others.
Tells the stories of seven men and women whose innovative thinking led them to success and fortune in broadcasting, including Ted Turner, Rupert Murdoch, Judy McGrath, David Sarnoff, William Paley, Gerald Levin, and Catherine Hughes.
Profiles eight founders of the computer industry, including Thomas Watson, Jr. of IBM, An Wang of Wang Laboratories, Seymour Cray of Cray Research, Bob Noyce and Gordon Moore of Intel, Bill Gates of Microsoft, Steve Jobs of Apple Computers, and Steve Case of America Online.