advertising and youth

Examines how marketers research the tastes, desires, and attitudes of American teenagers and capitalize on them, and explores the culture American teenagers inhabit, discussing how it differs from that of generations past.

A history of advertising, focusing on the 1960s, discussing the industry's anticipation of the youth rebellion of the decade, and looking at how the businesses of advertising and men's clothing teamed up to create and benefit from the cultural revolution.

Presents fourteen essays that debate the question of substance abuse in advertising, and discusses whether or not the alcohol and tobacco industry targets youth, the effects of advertising on consumption, influences from films and television, and more.