internet advertising

"Takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future--the economy of influence will be valued at $15bn globally by 2022"--Amazon.

Gives advice on using Google AdWords.

A guide to marketing with YouTube.

Readers learn practical tips on how to be smart about personal privacy.

"This [text] examines the roots of modern clickbait in the sensationalism of yellow journalism, while guiding readers through the process of recognizing clickbait and reacting to it in savvy ways"--Amazon.

Discusses the powerful presence of Internet-based social networking in our culture, including its economic impact and the controversy over online privacy.

Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.

"Successful businesswoman Fortune A. Davies has announced a new website where "kidpreneurs" can upload ads for their businesses and Cleo and her friend Caylee are sure this is the their big break to get funding for their personalized barrettes, Passion Clips--but producing an internet ad using their classmates is proving difficult, and Cleo is further distracted by her desire to find her birth parents"--Provided by publisher.

Text and color illustrations explore how to start a video blog, as well as tips for connecting with cyber communities, sharing them on social media platforms, and how to engage comments left on your channel.

"Successful businesswoman Fortune A. Davies has announced a new website where 'kidpreneurs' can upload ads for their businesses and Cleo and her friend Caylee are sure this is the their big break to get funding for their personalized barrettes, Passion Clips--but producing an internet ad using their classmates is proving difficult, and Cleo is further distracted by her desire to find her birth parents"--Provided by publisher.