business names

Type: 
Topical Term
Subfield: 
a
Alias: 
business names

Marks of excellence

the history and taxonomy of trademarks
  • Mollerup, Per
1999

What's in a name

famous brand names
  • Arnold, Oren
1979
Discusses the origin and development of well-known products and the importance of their brand names.

Dr. Knowledge presents strange & fascinating facts about famous brands

  • Reichblum, Charles
2004
Presents a collection of interesting facts about major product brands including how they got their names and logos as well as information on the history of such products such as Heinz Ketchup and Wrigley gum.
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