Godin, Seth

Examines the effectiveness of actions taken by groups of people that are connected by an idea and/or a leader, and describes individuals in leadership roles, such as wine expert Gary Vaynerchuck, rock climber Chris Sharma, Mich Mathews--a Microsoft executive who runs a team of marketers from her cubicle--and others.

Discusses how to make oneself invaluable in the workplace by connecting people, satisfying customers, solving problems, and finding artistic, inventive ways to stand out and succeed professionally.

A study guide written by students for students providing information on thirty-five of the most frequently assigned books in English or literature classes, including plot summaries, explanations of the action, essay ideas and samples in outline form, and descriptions of key characters.

Provides insight into when to quit and when to work hard to get through a tough time; and contains short anecdotes of people who have benefitted from quitting.

Presents an analysis of companies and individuals who have begun marketing to the people groups traditionally outside the standard model of marketing--the middle class capitalists--and argues that mass marketing is slowly dying. Argues for the increase in the "weird" and the new paradigm weird people bring to the market and to the world.