"Historical photographs combined with . . . narration bring the story of the Nixon-Kennedy presidential debates to life. Readers will learn just how much effect seeing the debates had on the results of the election and how they changed presidential campaigning"--Provided by publisher.
"Historical photographs combined with . . . narration bring the story of the Nixon-Kennedy presidential debates to life. Readers will learn just how much effect seeing the debates had on the results of the election and how they changed presidential campaigning"--Provided by publisher.
Discusses the role of advertising in the presidential campaign of 1968, going behind the scenes to reveal how Richard Nixon was packaged and sold to the American public.
television advertising in election campaigns, 1952-1996
West, Darrell M.
1997
Discusses how television ads have affected the outcome of United States presidential, Senate, and House races and explains why not all ads have the same results.
