the Army-McCarthy hearings : a demagogue falls and television takes charge of American politics
Shogan, Robert
2009
Analyzes the 1954 Army-McCarthy hearings and Joseph McCarthy's campaign of fear that was covered by the news media for thirty-six days, describing television's impact on government and how television helped to transform American politics.
television advertising in election campaigns, 1952-1996
West, Darrell M.
1997
Discusses how television ads have affected the outcome of United States presidential, Senate, and House races and explains why not all ads have the same results.
