public opinion polls

Disgraced presidential pollster Jonah Eastman, having been "persuaded" to help mob boss Mario Vanni improve his image, enlists the help of aging gangsters, young hackers, a street-fighting rabbi, and other unsavory characters in his attempt to manipulate the media.

Examines scientific polling, its history, techniques, and uses, and possible polling methods of the future.

A special Gallup survey revealed the 100 questions that Americans most wanted answered. 400 leading experts in their respective fields here provide their responses.

An informative guide to polls, discussing the different types of polls, their importance, and the methods used in conducting them; looking at how the media covers polls, and their role in campaigns and elections; and offering advice to poll consumers.