logos (symbols)

"[The authors] explore and share the origin stories of how every team in the history of the National Hockey League was named and why they look the way they do"--Back cover.

Graphic designer David Airey discusses the art of logo design, providing sketches and anecdotes in which he describes his work with clients, his creative successes, and related topics.

Presents case studies of logo, symbol, and icon creation at twenty-three studios, describing the process from inspiration to adaptation for various formats, and covering such customers as Nike, Audi, Bank of America, and the Los Angeles Philharmonic.

Collects more than five thousand logos used in commercial art for corporations, retail establishments, restaurants, venues, and organizations throughout the United States.

An idea source for logo designers that presents thousands of logos in full color, listing each one's designer and client.

A collection of 732 American trademarks and symbols that offers a representative overview of major past and current trends in American trademark design.