rhetoric

A manual conveying the principles of plain English style.

Readers explore the many ways punctuation is used at sports games. A helpful introduction to an important language arts skill, the text supports classroom lessons using relatable content and easy-to-read language. Readers learn the many punctuation symbols through fun examples and colorful photographs.

Examines prose writing, focusing on fictional narratives, and discusses perspective, protagonists, scenes, style, and other related topics; and includes example excerpts from well known authors including Mark Twain.

Presents a twenty-fifth anniversary edition of the classic guide to writing, discussing the basic principles, methods, and forms of writing, and considering personal style.

Advice for today's business writer who writes daily, but has no professional training in writing.

Explains writing techniques and provides tips for beginning writers.

Identifies the methods and techniques used by academic writers to introduce, explain, and use other authors' work in their own writings.

A guide to writing a meaningful and polished college admissions essay that expresses the applicant's personality, strengths, and goals; with step-by-step instructions through the writing process.

A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.

Explains how to craft the perfect sentence, as well as how to appreciate well-written prose, and presents examples from William Shakespeare, Jane Austen, Henry James, Martin Luther King Jr., Antonin Scalia, and Elmore Leonard.