Heinrichs, Jay

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Thank you for arguing

what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion
2020
Offers advice on developing the art of persuasion and how it can be used to benefit both personal and professional decisions.

How to argue with a cat

a human's guide to the art of persuasion
Presents lessons on the art of rhetoric and persuasion by way of the example of trying to persuade or train cats, and in turn using cat body language to inform one's own when arguing or trying to persuade other people.
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Thank you for arguing

what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion
2017
Offers advice on developing the art of persuasion and how it can be used to benefit both personal and professional decisions.

Thank you for arguing

what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion
2013

Thank you for arguing

what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion
2007
Offers advice on developing the art of persuasion and how it can be used to benefit both personal and professional decisions.

Word hero

a fiendishly cleaver guide to crafting the lines that get laughs, go viral, and live forever
2011
A guide to writing memorable phrases.
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