business & economics / consumer behavior

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Topical Term
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a
Alias: 
business & economics / consumer behavior

Small data

the tiny clues that uncover huge trends
  • Lindstr?m, Martin
2016
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands"--Provided by publisher.

White House burning

the founding fathers, our national debt, and why it matters to you
  • Johnson, Simon
2012
An account of America's unprecedented debt crisis: how it came to pass, why it threatens to topple the nation as a superpower if it is not addressed soon, and why this might be impossible given the hypocrisy about government deficits prevalent in Washington today.
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