how Starbucks fought for its life without losing its soul
Howard Schultz, chairman, president, and CEO of Starbucks, details the problems that began to plague the company as sales fell and stock prices shrank in the years leading up to 2008. Schultz discusses how he and others worked to reform the company and put it back on the right track and details the decision-making process that allowed the company to be put back on the path to profitability and growth.
