Heath, Chip

Perfect for math-lovers and math-haters alike, this first-of-its-kind book about communicating and understanding numbers and data outlines specific principles that reveal how to translate a number into the brain's language.

Brothers Chip and Dan Heath explore why certain experiences jolt us into change, and how we can learn to create these moments in our life and work.

Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives.

The authors introduce a four-step process designed to counteract the biases that inevitably creep into the decision-making process.

Examines why some ideas struggle to attract public interest while other, less important, ideas circulate rapidly.