Nintendo, Sony, Microsoft, and the billion-dollar battle to shape modern gaming
"In . . . [this book], [the author] narrates gaming's entrance into the twenty-first century, as Nintendo, Sega, Sony, and Microsoft battle to capture the global market. The home console boom of the '90s turned hobby companies like Nintendo and Sega into Hollywood-studio-sized business titans. But by the end of the decade, they would face . . . more powerful competitors. In boardrooms on both sides of the Pacific, engineers and executives began, with enormous budgets and total secrecy, to plan the next evolution of home consoles. The PlayStation 2, Nintendo GameCube, and Sega Dreamcast all made radically different bets on what gamers would want. And then, to the shock of the world, Bill Gates announced the development of the one console to beat them all--even if Microsoft had to burn a few billion dollars to do it. [This book] explores the origins of modern consoles and of the franchises--from Grand Theft Auto and Halo to Call of Duty and Guitar Hero--that would define gaming in the new millennium"--Provided by publisher.