Danesi, Marcel

Provides a definition of advertising, examines general advertising techniques and strategies, and applies the science of semiotics in an effort to understand the meaning of brand names, logos, print ads, and marketing strategies.

A practical guide to conversational and written Italian that presents exercises on vocabulary, grammar, parts of speech, and idioms and provides exposure to Italian culture.

An introductory course with dialogues that introduce vocabulary and grammatical concepts, practice exercises, and word puzzles.