publicity

Examines how companies can tap into buzz marketing to improve their business and generate word of mouth about their products and services.

Tired of being picked on by a trio of popular girls, fourteen-year-old poet Emily hires a major public relations firm to change her image and soon finds herself "re-branded" as Em, one of the most important teens not only in her middle school, but in celebrity magazines, as well.

When her father hatches a plan to bring publicity to their small Tennessee town by arresting a local high school teacher for teaching about evolution, the resulting 1925 Scopes trial prompts fifteen-year-old Frances to rethink many of her beliefs about religion and truth, as well as her relationship with her father.

Presents ideas and instructions for educators to inspire younger readers during literature discussions with the addition of technology elements into presentations, and discusses student-videos, audio, and text booktalks; and provides lesson plans with examples.

When her father hatches a plan to bring publicity to their small Tennessee town by arresting a local high school teacher for teaching about evolution, the resulting 1925 Scopes trial prompts fifteen-year-old Frances to rethink many of her beliefs about religion and truth, as well as her relationship with her father.