influence (psychology)

"Do you like trying new hair and make-up products? Are you always the first of your friend group to wear new trends? Then you might be on track to become a social media style influencer. Learn how your original takes on fashion could translate into a career by exploring the economics and business skills behind influencer marketing, while staying safe online"--Provided by publisher.

Magician Steve Cohen explains how the psychology behind a magic performance can be used to read people and get guaranteed results in any situation.

Presents lessons on the art of rhetoric and persuasion by way of the example of trying to persuade or train cats, and in turn using cat body language to inform one's own when arguing or trying to persuade other people.

"Examines why popularity plays such a key role in our development and, ultimately, how it still influences our happiness and success today. In many ways -- some even beyond our conscious awareness -- those old dynamics of our youth continue to play out in every business meeting, every social gathering, in our personal relationships, and even how we raise our children. Our popularity even affects our DNA, our health, and our mortality in fascinating ways we never previously realized. More than childhood intelligence, family background, or prior psychological issues, research indicates that it's how popular we were in our early years that predicts how successful and how happy we grow up to be... Realistically, we can't ignore our natural human social impulses to be included and well-regarded by others, but we can learn how to manage those impulses in beneficial and gratifying ways."--Amazon.com.

Author Chimamanda Ngozi Adichie offers fifteen suggestions for empowering her daughter to become a strong woman, from encouraging her to choose helicopters over dolls to having open conversation with her about clothes, makeup, and sexuality.

"The story of two girls and the feral year that will cost one her life, and define the other's for decades..."--Front flap.

Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader?and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Examines the art and science of selling and describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and other related topics.