brand name products

Provides profiles on 225 individuals whose names are found on today's popular products.

Critics, historians, sociologists, designers, and business leaders provide essays on the concept of the brand as well as products and consumer habits around the world, accompanied by more than two hundred color photos.

Explores how religion, higher education, and the art world have fallen prey to branding, trading in their morals and ethics to capitalize on the money and popularity of branding.

A collection of amazing facts about persons whose inventive minds led them to create the hundreds of day-to-day products we take for granted.