The naked consumer / Larson, Erik

Author:

ISBN13: 
9780805017557
Compare Title: 
thenakedconsumerhowourprivatelivesbecomepubliccommodities
Call Number: 
658.8

The naked consumer

how our private lives become public commodities
  • Larson, Erik
1992
Chronicles the pursuit of the American buyer by consumer marketing researchers.
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