child consumers

Explores the effects of capitalism on American culture and how consumer capitalism overproduces goods, targets children, and encourages adults to abandon self-restraint.

The author examines the marketing techniques and strategies in television advertising, movies, and on the Internet that target children and attempt to convince them that the products they see are essential to their social survival.

Examines the effects of marketing on children, especially marketing strategies that use sex and violence, using child development theory, research, and what marketing experts say about their work, and provides suggestions for parents trying help their children resist advertising.

Discusses the marketing of products to children, the history of kids as consumers, the effects of directing fast food advertisements toward children, what should be done to limit the use of sex and violence in ad campaigns, and other controversial issues about consumerism.