"The . . . inside story of the LEGO company--producer of the most beloved and popular toy on the planet--based on unprecedented access to the founding family that still owns the company, chronicling the brand's . . . journey to become the empire that it is"--Provided by publisher.
"In this title, readers will learn about the creators of LEGO, the Kristiansen Family. Follow the family's story from making wooden toys, to the company's creation of the LEGO brick, to LEGOLAND theme parks"--Google Books.
"The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up . . . describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon"--Provided by publisher.
