The selling of the President / McGinniss, Joe

Author:

ISBN13: 
9780140112405
Compare Title: 
thesellingofthepresident
Call Number: 
324.97

The selling of the President

  • McGinniss, Joe
1988
Discusses the role of advertising in the presidential campaign of 1968, going behind the scenes to reveal how Richard Nixon was packaged and sold to the American public.
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