google

Looks at the history of Google, an Internet search engine that reinvented how people work and live online.

Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.

Explores Google's origins, their products and business ventures, and more.

Explores the history of Google.

"In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem. Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, especially women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance-operating as a source for email, a major vehicle for primary and secondary school learning, and beyond-understanding and reversing these disquieting trends and discriminatory practices is of utmost importance"--Back cover.

Larry Page and Sergey Brin started out as two Stanford college students with a wild idea: They were going to organize the world's information. From that one deceptively simple goal, they created one of the most influential and innovative companies in the world. The word "google" has even entered our vocabulary as a verb. Now, find out the true history of Google---from its humble beginnings as a thesis project made out of "borrowed" hardware and discount toys through its revolution of the world's relationship with technology to a brief glimpse of where they might take us next.

"Engaging images accompany information about Google Inc. The combination of high-interest subject matter and narrative text is intended for students in grades 3 through 7"--Provided by publisher.

A guide to using Google in libraries that covers instruction, administration, and staff productivity.