nike (firm)

"In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company's most iconic shoes. With their project The Ten--which reimagines icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others--they reinvigorated sneaker culture. Virgil Abloh's new designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh plays with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzes what makes each shoe iconic and deconstructs it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once. Icons traces Abloh's investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh's typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a look behind the scenes and witness Abloh's DIY approach, which gives each model in the Off-WhiteTM c/o Nike collection its own unique touch. The book documents Abloh's cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group. Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox. The first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew. Texts by Nike's Nicholas Schonberger, writer Troy Patterson, curator and historian Glenn Adamson, and Virgil Abloh himself frame the collaborative work within fashion and design history. A foreword by Hiroshi Fujiwara places the project within the historical continuum of Nike collaborators."--.

Profiles the founder of the Nike shoe brand, and describes the brand's rise to popularity and its collaborations with other companies. Includes color photographs, a glossary, and online resources.

"Ever wonder how Nike became the athletics empire it is today? . . . . digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and . . . . visuals throughout, this behind-the-scenes look into the historical and business side of Nike . . . for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo"--Publisher.

"Engaging images accompany information about Nike. The combination of high-interest subject matter and narrative text is intended for students in grades 3 through 8"--.

Nike examines the history of the American shoe and apparel brand and its place in the sports world today. Readers will learn about the company's founders, innovative products, and controversies. With exciting sports photos and in-depth sidebars, the book presents a well-rounded picture of the Nike brand.

Nike is one of the most popular sports apparel brands on the market. But before it grew to the worldwide success it is today, the brand started in Oregon with a college track and field coach, a wild idea, and a waffle iron. This title introduces fans to the history of one of the most iconic brands in sports. The title features informative sidebars, exciting photos, a timeline, an important people section, a glossary, and an index.

Provides information about Nike, including its history, merchandise, and the ways it has touched lives around the world.

"Phil Knight opens up about how he went from being a track star at an Oregon high school to the founder of Nike"--Provided by publisher.

Describes the founding and development of the Nike company, makers of athletic shoes with the famous "swoosh" logo.

"Ever wonder how Nike became the athletics empire it is today? . . . . digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and . . . . visuals throughout, this behind-the-scenes look into the historical and business side of Nike . . . for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo"--Publisher.