nike (firm)

Nike is one of the most popular sports apparel brands on the market. But before it grew to the worldwide success it is today, the brand started in Oregon with a college track and field coach, a wild idea, and a waffle iron. This title introduces fans to the history of one of the most iconic brands in sports. The title features informative sidebars, exciting photos, a timeline, an important people section, a glossary, and an index.

Provides information about Nike, including its history, merchandise, and the ways it has touched lives around the world.

"Phil Knight opens up about how he went from being a track star at an Oregon high school to the founder of Nike"--Provided by publisher.

Describes the founding and development of the Nike company, makers of athletic shoes with the famous "swoosh" logo.

"Ever wonder how Nike became the athletics empire it is today? . . . . digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and . . . . visuals throughout, this behind-the-scenes look into the historical and business side of Nike . . . for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo"--Publisher.

In this young reader's edition of the New York Times best-selling autobiography, Nike founder and board chairman Phil Knight tells how he went from being an Oregon high school track star to founder of a world-changing brand and company.