my story of making music, finding magic, and searching for who's next
Music producer LA Reid has discovered and produced some of the greatest acts in pop music history including Toni Braxton, Kanye West, Rihanna, TLC, Outkast, Mariah Carey, Pink, Justin Bieber, and Usher. At the helm of LaFace, Arista, Island, Def Jam, and Epic, he has worked behind the soundboard to create some of the most memorable and unforgettable hits of the last two generations. From his small town R&B roots in Cincinnati, Ohio, to his fame as a Grammy Award-winning producer, to his gig as a judge on the hit reality show, The X Factor, LA Reid's positive impact on music cannot be denied.
