how empty pockets, a tight budget, and a hunger for success can become your greatest competitive advantage
"Here, the FUBU founder and star of ABC's 'Shark Tank' shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively"--Provided by publisher.
