consumer behavior

Discusses how to make the most of your money by being a smart consumer.

Describes the American-style consumer culture adopted by Chinese consumers and examines how their spending habits are influencing global society.

Martin Lindstrom shares his findings from a three-year study that examined the reactions of more than two thousand volunteers to various ads, logos, commercials, brands, and products and reveals what drives consumers' desire to buy.

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

The authors examines the decisions that people as a whole make regarding their finances and health, and offer suggestions on how to make it easier for people to make more beneficial choices.

Looks at the relationship between American consumers and the environment, identifying the most significant consumer-related environmental problems, as well as the most damaging spending categories; discusses priority actions people should take to protect the environment; and includes rules for responsible consumption.

A history of advertising, focusing on the 1960s, discussing the industry's anticipation of the youth rebellion of the decade, and looking at how the businesses of advertising and men's clothing teamed up to create and benefit from the cultural revolution.

Explores the effects of capitalism on American culture and how consumer capitalism overproduces goods, targets children, and encourages adults to abandon self-restraint.

"Wall Street Journal" reporter Kevin Salwen recounts his family's efforts to stop their overconsumption and instead start giving back to the world, describing how they sold their mansion, moved into a house half its size, and gave half of the proceeds from the sale to charity.