electronic commerce

This book discusses careers with click-and-mortar businesses, businesses that operate simultaneously in both the online and offline worlds, including customer service representatives, marketing coordinators, Web designers, Web producers, writers, software engineers, and many others.

Provides an introduction to computer networks, looks at the work done by network engineers, considers the future of networks and network engineering, and identifies the skills and qualities needed to succeed in the field.

This book introduces careers in creating content, such as writing text, taking photographs, drawing illustrations, recording audio, shooting video or film, and designing Web pages, and careers in providing content, such as content strategists and producers.

A brief biography of businessman Jeff Bezos, describing how he founded Amazon.com.

Explores the life of the creator of Netflix, including his childhood, the company's faith in new technology, and the Qwikster debacle.

Presents how to stay safe while shopping on line.

An overview is given of how to design, develop, and launch digital products, including mobile apps, games, websites, and blogs. Understanding the steps needed to create the product, as well as the tools and techniques used during production, will help readers move forward with confidence.

Explains the role of live updates?adding content or fixing problems after the product has launched?in maintaining a business's success. The importance of properly managing finances, company resources, and personnel while expanding is also emphasized.

Explores the role of digital marketing and getting one's product noticed in a competitive market. Digital marketing is the process of using search engines, social media, and mobile devices as part of a strategy to attract and retain customers.

Explains how to develop a concept for a digital product that users will love. In addition, chapters cover practical matters involved in creating a start-up, including evaluating the market, writing a business plan, and protecting one's intellectual property. Stories of real-life teen entrepreneurs enliven the text and inspire the reader.