Clayborne, Leigh

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clayborneleigh

Advertising and marketing psychology

2023
"Most people like to think of themselves as rational, but when it comes to choosing what to buy, logic has very little to do with it. Emotional responses, habitual behaviors, and suble hidden persuasion rule the day. Marketing psychologists use scientifically proven techniques to influece everything from how people see their products to how much they're willing to pay for them. Through a combination of true storytelling and science, the reader will explore how to become a marketing psychologist, the fascinating history of psychological marketing, the types of mental tricks that marketers use to convince people to buy their products, the dangers of falling for psychological marketing manipulations, and how every person can learn to identify these methods to become a more responsible and mindful consumer"--Back cover.

Marijuana

facts, figures, & opinions
"[Explores] marijuana as an illegal drug, as a medicine, and as a business . . . [Also looks at] how legalization is impacting states and countries that have legalized marijuana"--Back cover.
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The benefits of medical marijuana

from cancer to PTSD
2019
"[Describes] how various countries treat medical marijuana, about studies that supports its benefits for a wide variety of conditions (and some that don't), about the potential side effects of marijuana, and . . . more"--Back cover.
Cover image of The benefits of medical marijuana
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