Sichol, Lowey Bundy

Describes how Walt Disney had an idea for a character called Mickey Mouse and built on that idea to create the Walt Disney Company. Describes the history, rise, and brand of the Walt Disney Company, highlighting the company's brand extensions, notable successes and leaders, business side, and future. Includes illustrations, fact boxes, quotes, a timeline, and definitions of business terms.

Explores LEGO's origins, their toys and movie ventures, and more.

"Today, LEGO is one of the biggest toy companies in the world, but a long time ago, a Danish carpenter, Ole Kirk Christiansen, started with just an idea. Find out more about LEGO's origins, those famous bricks, and their other inventive toys and movie ventures in this illustrated nonfiction book! Find out the origin of the name 'LEGO.' (Hint: it combines two Danish words) See how LEGO grew from a carpentry shop to a multi-platform toy company. Discover how LEGO bricks are made and how they came up with their design"--Provided by the publisher.

Explores Google's origins, their products and business ventures, and more.

"Ever wonder how Nike became the athletics empire it is today? . . . . digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and . . . . visuals throughout, this behind-the-scenes look into the historical and business side of Nike . . . for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo"--Publisher.

"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire"--Provided by publisher.