public relations

A step-by-step guide to the art of booktalking for librarians, teachers, and counselors.

Presents an introduction to public relations, describing what it is, how works in the business world, how messages and images are created and received, as well as information on propaganda, manipulation, and deceit.

Discusses career opportunities available for talkative people, providing advice in the fields of sales, teaching, government and politics, public relations, and entertainment; and includes information on qualifications, job outlook, and educational requirements.