sex in advertising

Examines the ways in which we are represented in advertising and discusses advertising's relationship to sexuality, violence, family activities, gender roles, vocations, minorities' roles, periodical reconstruction, and more.

"In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence"--Container.

With wit and warmth, Kilbourne uses over 160 ads and commercials to critique adveritising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way that moves and empowers them to take action.

Profiles an advertising campaign for Autotrader, a British motoring publication, to explore how the Internet, multi-channel TV and other new media are altering the nature of advertising.