From hang time to prime time / Croatto, Pete,

ISBN13: 
9781982103958
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fromhangtimetoprimetimebusinessentertainmentandthebirthofthemoderndaynba

From hang time to prime time

business, entertainment, and the birth of the modern-day NBA
Explores how the NBA's popularity surged in the 1970s and 1980s and how it became a global entertainment and pop culture behemoth, with behind the scenes stories of business meetings and profiles of legendary players.
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