Driven

inside BMW, the most admired car company in the world

Discusses the business philosophies and practices of automaker BMW, covering how it emerged from the destruction of World War II to become one of the most profitable car companies in the world.

Wiley
2004
9780471269205
book

Holdings

hidmidmiidnidwidlocation_codelocationbarcodecallnumdeweycreatedupdated
181183154139002438140095215918CCHS138CCHS022906629.222 KIL629.2215825759371742569409