Advertising attack

Provides a brief overview of the history of advertising; discusses advertising strategies, techniques, and tricks; and includes case studies and activities designed to help readers become smarter consumers.

Raintree
2011
9781410938428
book
Lexile: 
1 040

Holdings

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1328148499262323232597549390PIBR382PIBR074147659.1 HEN659.115814652241736518457
1814589541648924382597549390CCHS138CCHS057144659.1 HEN659.115825759371742569409
1943529553003924482597549390GRAT232GRAT083904659.1 HEN659.115825759371742569409