The end of Detroit
how the Big Three lost their grip on the American car market
Recounts the events that led to the downfall of the American car market, explaining how Detroit's Big Three automobile companies' focus on high-profit trucks and SUVs caused them to miss opportunities to win back the American car buyer, leading to Americans' buy foreign cars and change the automobile industry forever.
Currency/Doubleday
2003
9780385507691
book
Holdings
| hid | mid | miid | nid | wid | location_code | location | barcode | callnum | dewey | created | updated |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2072264 | 5647124 | 2232 | 270894 | 390760 | HIHS | 255 | HIHS026666 | 338.4 MAY | 338.4 | 1582575937 | 1709307855 |