Black ops advertising

native ads, content marketing, and the covert world of the digital sell

Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.

9781944869007
book

Holdings

hidmidmiidnidwidlocation_codelocationbarcodecallnumdeweycreatedupdated
158928452138692350612203809158WTHS494WTHS113171659.1 EIN659.115814652241736518457