marketing research

Retail anthropologist Paco Underhill discusses why people enjoy shopping, how merchants attempt to control their customers, and how shoppers interact with their retail environment.

Explores how companies are targeting younger viewers in an attempt to sell their products and offers parents practical advice on how they can protect their children from the marketing and advertising industries' techniques.

Chronicles the pursuit of the American buyer by consumer marketing researchers.

Retail anthropologist Paco Underhill discusses why people enjoy shopping, how merchants attempt to control their customers, and how shoppers interact with their retail environment.

A witty report on our evolving shopping culture and why we shop and buy the way we do.

Examines the effects of marketing on children, especially marketing strategies that use sex and violence, using child development theory, research, and what marketing experts say about their work, and provides suggestions for parents trying help their children resist advertising.