Why we buy

the science of shopping

Retail anthropologist Paco Underhill discusses why people enjoy shopping, how merchants attempt to control their customers, and how shoppers interact with their retail environment.

Simon & Schuster
1999
9780684849133
book

Holdings

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146144950965272341231223336908WEHS491WEHS31786640.73 UND640.7315814652241736518457