marketing

Explores the skills, educational background, and responsibilities of marketing professionals, and examines the benefits and disadvantages of these careers. Features interviews with people in this field, and provides advice on resume-writing and interviewing. Includes black-and-white photographs, a glossary, and additional resources.

Have you ever dreamed of owning your own business? Being an entrepreneur is not just for adults! This book is full of ideas for turning anything you enjoy doing in your spare time into a lifestyle business. Readers will explore key business concepts including researching the market, pricing for profit, creating a brand, and target marketing.

Have you ever dreamed of owning your own cooking or baking business? Being an entrepreneur is not just for adults! This book is full of ideas for planning a business--from a small catering company to an online blog. Readers will explore key business concepts including researching the market, writing a business plan, and publicity and marketing.

Have you ever dreamed of owning your own computing business? Being an entrepreneur is not just for adults! This book is full of ideas for planning a business--from how to set up your own online shop to creating a winning blog or vlog. Readers will explore key business concepts including marketing, sponsored blog posts, and search engine optimization.

"Have you dreamed of making money by playing video games? Getting paid to show off your gaming skills online sounds like an awesome career, but it takes more than just game skills. Learn about the basic business skills and economics behind this career in influencer marketing, all while staying safe online"--Provided by publisher.

"Most people like to think of themselves as rational, but when it comes to choosing what to buy, logic has very little to do with it. Emotional responses, habitual behaviors, and suble hidden persuasion rule the day. Marketing psychologists use scientifically proven techniques to influece everything from how people see their products to how much they're willing to pay for them. Through a combination of true storytelling and science, the reader will explore how to become a marketing psychologist, the fascinating history of psychological marketing, the types of mental tricks that marketers use to convince people to buy their products, the dangers of falling for psychological marketing manipulations, and how every person can learn to identify these methods to become a more responsible and mindful consumer"--Back cover.

Contains an alternate approach to traditional marketing techniques that challenges organizations to apply more innovative methods to their advertising campaigns.

When YouTube was first launched in 2005, the site immediately started attracting visitors. Two years later, it created a program that allowed people to get paid for their content. Today, many people have made YouTube their full-time career. However, even people who do not intend to become professional vloggers can benefit from having a YouTube channel. Through in-depth sidebars and full-color photographs, readers learn the basics of creating and maintaining a channel while staying safe online. A list of books and websites provides a jumping-off point for further independent research.

"This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalization creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market"--Provided by publisher.

Contains a step-by-step process for creating information and content with which customers will actually want to engage.