marketing

"Have you dreamed of making money by playing video games? Getting paid to show off your gaming skills online sounds like an awesome career, but it takes more than just game skills. Learn about the basic business skills and economics behind this career in influencer marketing, all while staying safe online"--Provided by publisher.

"Most people like to think of themselves as rational, but when it comes to choosing what to buy, logic has very little to do with it. Emotional responses, habitual behaviors, and suble hidden persuasion rule the day. Marketing psychologists use scientifically proven techniques to influece everything from how people see their products to how much they're willing to pay for them. Through a combination of true storytelling and science, the reader will explore how to become a marketing psychologist, the fascinating history of psychological marketing, the types of mental tricks that marketers use to convince people to buy their products, the dangers of falling for psychological marketing manipulations, and how every person can learn to identify these methods to become a more responsible and mindful consumer"--Back cover.

Contains an alternate approach to traditional marketing techniques that challenges organizations to apply more innovative methods to their advertising campaigns.

When YouTube was first launched in 2005, the site immediately started attracting visitors. Two years later, it created a program that allowed people to get paid for their content. Today, many people have made YouTube their full-time career. However, even people who do not intend to become professional vloggers can benefit from having a YouTube channel. Through in-depth sidebars and full-color photographs, readers learn the basics of creating and maintaining a channel while staying safe online. A list of books and websites provides a jumping-off point for further independent research.

"This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalization creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market"--Provided by publisher.

Contains a step-by-step process for creating information and content with which customers will actually want to engage.

"Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media"--Provided by publisher.

Examines careers that combine interests in computer science and marketing, highlighting different jobs, educational requirements, and job search tips.

Introduces careers working in marketing and using science, technology, engineering, art, and math skills.

"Provides an age-appropriate and interactive introduction to the nationally recognized marketing career pathway using informal self-assessment elements, career profiles, informative sidebar features, and back matter activities"--Provided by publisher.