marketing

Explores eight jobs in marketing and sales. Lists typical job duties and identifies where and how to receive the necessary education and training.

Investigates soda companies and their marketing strategies.

"[The author] offers the core of his marketing wisdom in one compact, accessible, timeless package . . . shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it"--Publisher.

Provides advice on how to build a brand and a presence on social media websites, discussing how to build an audience and keep them engaged, find an agent, pitch your favorite companies, and monetize your influence.

Highlights various inventions over the last several decades that were not met with success. Explores what might have causes these endeavors to flop such as consumer indifference, poor timing, or simply being awful ideas from the start.

Discusses the popularity and importance of real, analog goods and ideas in the digital age, and reveals a deep truth about how humans shop, interact, and think.

This book focuses on some of the methods of advertising and marketing on whom the success of the show depends.

This book details the preparation and training involved in getting a job in retail, depending on the position and one’s career goals, both short and long term.

"Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. "Advertising Overload" takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers"--Amazon.com.