marketing

When YouTube was first launched in 2005, the site immediately started attracting visitors. Two years later, it created a program that allowed people to get paid for their content. Today, many people have made YouTube their full-time career. However, even people who do not intend to become professional vloggers can benefit from having a YouTube channel. Through in-depth sidebars and full-color photographs, readers learn the basics of creating and maintaining a channel while staying safe online. A list of books and websites provides a jumping-off point for further independent research.

"This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalization creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market"--Provided by publisher.

Contains a step-by-step process for creating information and content with which customers will actually want to engage.

"Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media"--Provided by publisher.

Examines careers that combine interests in computer science and marketing, highlighting different jobs, educational requirements, and job search tips.

Introduces careers working in marketing and using science, technology, engineering, art, and math skills.

"Provides an age-appropriate and interactive introduction to the nationally recognized marketing career pathway using informal self-assessment elements, career profiles, informative sidebar features, and back matter activities"--Provided by publisher.

In order to turn your ideas into a successful business, you first need to understand how a business works. Learn how to write a business plan, find investors, market your business, and more.

"... introduces ... scientists, in-corruptible regulators,and ... whistle-blowers facing off against [the pharmaceutical industry] company executives often blinded by greed. A business that profits from treating ills can create far deadlier problems than it cures. Addictive products are partof the industry's DNA, from the days when corner drugstores sold morphine, heroin, and cocaine, to the past two decades of dangerously overprescribed opioids. ... also uncovers thereal story of the Sacklers, the family that became one of America's wealthiest from the success of OxyContin, their blockbuster narcotic painkiller at the center of the opioid crisis"--Jacket flap.

"A roadmap to harnessing the power of artificial intelligence for maximum marketing results-from a nationally recognized thought leader"--Provided by publisher.