A "Frontline" investigation of the advertising and public relations industries, looking at advertising methods, the culture of marketing, and the techniques of persuasion.
key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales
decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys
Danesi, Marcel
2008
Provides a definition of advertising, examines general advertising techniques and strategies, and applies the science of semiotics in an effort to understand the meaning of brand names, logos, print ads, and marketing strategies.
Martin Lindstrom shares his findings from a three-year study that examined the reactions of more than two thousand volunteers to various ads, logos, commercials, brands, and products and reveals what drives consumers' desire to buy.
