marketing

Argues that marketing information spreads most effectively from customer to customer, rather than from business to customer, and explains how marketers can capitalize on this method of information sharing.

Explains the importance of creating buzz about a product or company and reveals the strategies that top buzz brokers have used to create buzz about major brands such as America Online, Esprit, and Nintendo.

A collection of eight short essays that appeared as introductory essays for eight successive WPP annual reports.

Includes informatin on all the fundamentals of marketing, such as distribution, channels, market share, research, focus groups, interviews, mission statements, positioning, pricing, the promotional mix, etc.

Learn about the history, methods, and economics of how futures trading works.

Provides access to current articles about marketing selected from magazines, newspapers and journals.