marketing

Examines how corporate infiltration has influenced the evolution of the underground culture, discussing how the methods and strategies used by the youth market to make, market, and trade services have been stolen by large corporations and turned into just another marketing gimmick.

Presents a complete overview of the opportunities available in the field of marketing, and provides information on salary, career advancement, educational requirements, and the future of the industry.

Defines the top twenty careers in advertising and marketing, discussing the nature of the work, educational or training requirements, getting started, advancement possibilities, salary, employment outlook, and sources of more information.

A history of advertising, focusing on the 1960s, discussing the industry's anticipation of the youth rebellion of the decade, and looking at how the businesses of advertising and men's clothing teamed up to create and benefit from the cultural revolution.

Douglas Edwards offers an inside look at what it was like to be a part of Google in the company's early years, describing the company's unconventional methods and culture.

Explains how companies can change their business focus to how enjoyable an experience they can give customers, discussing the many different kinds of physical, emotional, intellectual, and spiritual value that products and services can provide.

Retail anthropologist Paco Underhill discusses why people enjoy shopping, how merchants attempt to control their customers, and how shoppers interact with their retail environment.

Presents detailed descriptions of more than twenty careers in advertising and marketing, and provides an overview of the position with mention of education, requirements, advancement opportunities, earnings, work environment, and other related information.