marketing

Provides an overview of careers in sales and marketing with interviews by professionals on the job, discussing their duties, education, and giving advice.

Provides information on careers in business, finance, sales, and marketing that require only a high school diploma, discussing employers, working conditions, workplaces, training, and job-hunting tips for nine different jobs.

Statistics show that consumers are overwhelmingly persuaded by word of mouth.

Examines how companies can tap into buzz marketing to improve their business and generate word of mouth about their products and services.

Offers students interested in advertising and marketing information on different careers in the field, with an overview of each job's training requirements, responsibilities, salary, and outlook.