marketing

Presents a guide for multi-national corporations considering expansion into both China and India, covering topics such as the benefits of reduced cost structure, a boosted global technology and innovation base, and the acquisition of a competitive edge for resources while leveraging the complementary strengths of each country.

Argues that pharmaceutical companies are creating and marketing illness in order to improve their sales and profits, revealing the marketing strategies they use to influence medical science and re-define the boundaries of illness.

Provides information about distributing goods and services using middlemen, channels, modes of transportation, and the internet.

Presents an introduction to advertising and marketing, providing information on how advertising works, how ad campaigns target consumers, and includes a history of the advertisng industry.

Traces the history of the TOMS shoe company and explains the company's One for One movement, which emphasizes giving back to the community and pursuing one's passions and finding meaning in everyday life.

Describes certain business and economic models that are often applied in relation to wealth distribution, arguing that products that are in low demand or have low sales volume can collectively make up a market share that rivals the relatively few current bestsellers.

Presents an update of marketing researcher and consultant Peter Zollo's "Wise Up to Teens," in which he explains why teenagers should be considered as important consumers and discusses how to advertise to teenagers by being aware of trends, social hierarchy, and celebrity influences.

Discusses the influence of smoking advertisements on television, film, and other types of popular media, covering the way tobacco companies reach smokers and potential new customers with savvy marketing efforts, and the work done by antismoking advocates.