marketing

"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands"--Provided by publisher.

A "Frontline" investigation of the advertising and public relations industries, looking at advertising methods, the culture of marketing, and the techniques of persuasion.

Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.

Best known for her style and attitude, Rihanna’s compelling songs, this is the story of how Rihanna used her star power to also become an in-demand celebrity spokesperson.

Carefully written text will hold readers interest and allow for successful mastery, understanding, and enjoyment of reading about odor testers'.

A guide for teens interested in marketing, profiling thirty-five careers including account executive, copywriter, graphic designer, merchandise buyer, public relations manager, and featuring questions and activities designed to help teens discover their strengths, talents, and work personality.

Read about how Lady Gaga shines in the business world, with her own social media site, a line of perfume, and a clothing line.

A guide to preparing for a career in sales or marketing.

Explores obtaining a career in marketing and public relations.

Provides information about makerspaces and and the maker movement and how inventors can take products created at makerspaces to market.