marketing

Type: 
Topical Term
Subfield: 
a
Alias: 
marketing

Gorgeous war

the branding war between the Third Reich and the United States
Studies how the Nazis used the swastika in a modern propaganda program that preceded contemporary brand identity, and that couldn't be matched by the U.S. government. Draws on numerous examples of U.S. and Nazi military heraldry to compare graphic and textile design, and show how they impacted social and cultural design movements like modernism. Also examines how fledgling corporate culture and war production turned national brands like IBM, Coca-Cola, and Disney into multinational corporations.
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Top careers in two years

Profiles ten career options in retail, marketing, and sales for people considering a two-year degree program, each with information on salary range, employment prospects, education requirements, and work environment, and including a look at a typical day on the job.
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The long tail

why the future of business is selling less of more
2008
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The merchants of cool

Examines how marketers research the tastes, desires, and attitudes of American teenagers and capitalize on them, and explores the culture American teenagers inhabit, discussing how it differs from that of generations past.
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Co?mo triunfar en YouTube

A guide to successful branding via YouTube for artists and businesses. Presented in Spanish.
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Careers in wearable electronics

Careers in wearable electronics introduces six exciting careers and features sidebar activities that invite readers to Imagine that! and dig deeper!.
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Branding

creating an identity on the web
An exploration of branding and how to create a unique identity on the Web.
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Marketing your business

Introduces the basics of understanding business marketing.
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Rihanna

pop star
Rihanna is known world over as a music icon, but she is more than just a pop princess. Over the past ten years, Rihanna has worked hard to break stereotypes, develop a definitive style, and maintain creative control of her music. In the process, she's won dozens of awards, including eight Grammys. Young readers will learn about the musician and businesswoman's life through easy-to-follow text accompanied by dynamic full-color photographs, as well as direct quotes from Rihanna herself.
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